Whitening Mask Market Size, Share, Forecasts Analysis, Company Profiles, Competitive Landscape and Key Regions 2029

The global whitening mask market will grow because of the rising demand for skincare products that provide resistance to the skin against harmful substances in the environment due to pollution. Fortune Business Insights shares this information in its report titled "Whitening Mask Market, 2022-2029."

Skin-whitening masks clean the skin's pores by removing dust, polluted substances, and provide smooth skin, thereby increasing product demand. Several companies are promoting the use of skin-whitening creams on different platforms to boost consumer demand for their offerings. Pure Earth, for instance, has published studies stating that more than 200 million people worldwide are suffering from skin diseases because of pollution. Their cream ensures efficient blood circulation to the skin and improves the quality of the skin. Such attractive features of skincare products are bolstering the prospects of this market.

Impact of COVID-19

The COVID-19 pandemic has had a moderate impact on the personal care industry as some of the largest personal care companies have experienced resilient sales amid the pandemic. For example, in November 2020, Colgate-Palmolive reported a 5.5% increase from 2019, while Johnson & Johnson registered a 54% rise in sales in the first quarter of 2020, despite the pandemic. These numbers indicate that the whitening mask market growth is unlikely to suffer from the coronavirus, with consumers becoming increasingly conscious of ensuring effective skincare whilst they are confined to their homes.

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Segments

The market is segmented by product type into face, hands, legs, and others. Based on material use, it is segregated into synthetic and natural. On the basis of the end-users, the market is divided into males and females. It is geographically distributed into North America, Asia Pacific, Europe, South America, and the Middle East & Africa.

Highlights of the Report

The report provides detailed information about the several leading segments and market trends. It talks comprehensively about the market drivers and restraints and discusses the regional developments and the impact of COVID-19 on the global market. In addition, it also talks about the strategies undertaken by the market's key players.

Drivers and Restraints

Rising Awareness and Demand of Skin Whitening Creams to Stoke Market Growth

Whitening masks contain anti-aging properties that provide nourishment to the skin and attract the elderly populations, increasing sales of the product. In 2017, for example, the United Nations reported that over 962 million of the global population was 60 years old. Furthermore, several people who suffer from skin diseases caused by excessive sunlight exposure are increasingly using skin creams and are driving the whitening mask market growth.

However, one of the biggest restraining factors for the market is that people having sensitive skin face side effects because of using these creams. Therefore, the allergies caused by the product are expected to hamper the market's growth.

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Regional Insights

 Asia Pacific to Emerge as the Leading Market Attributable to Consumer Preference for Good Skin

The Asia Pacific region will dominate the whitening mask market share because of the increasing awareness of the benefits of such products, such as anti-aging and fair skin, in the region. One factor driving the demand for skin care products in this region is escalating pollution, which is damaging skin health, necessitating the application of advanced cosmetics. In addition, the rising per-capita income of the people is also a factor for increasing demand for skin care products.

Many consumers in North America are focused on maintaining good skin, boosting the demand for whitening masks in the region. The demand for beauty products is expected to increase by 13% in the US in 2018, as per data published in a CNN article titled "The skincare industry is booming", reaching a value of USD 5.6 billion.

Competitive Landscape

Leading Companies to Undertake Novel Strategies to Survive the Intensely Competitive Market

To overcome the problem of whitening masks and other such products causing allergies on sensitive skins, key market companies have announced new series of products aimed for all skin types. For example, a company named Kiko launched bright lift masks, made for various skin types to increase the product's reach. In addition, companies are also conducting research & development activities to produce several products satisfying the needs of the consumers.

Industry Development

November 2019: Nikka launched peel-off masks providing healthy skin and removing dead skin cells. They are aimed towards people focusing on maintaining good skin health.

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List of Key Players Covered in the Whitening Mask Market Report

  • Shanghai Chicmax
  • Pechoin
  • Costory
  • Yalget
  • Herborist
  • JOU Biotech
  • L’oreal
  • Avon
  • Unilever

 

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